Saturday, 30 March 2019


What's There In the Book

NUMERICAL, SYMBOLIC AND STATISTICAL COMPUTING FOR CHEMICAL ENGINEERS USING MATLAB By Pallab Ghosh

Numerical, analytical and statistical computations are routine affairs for chemical engineers. They usually prefer a single software to solve their computational problems, and at present, MATLAB has emerged as a powerful computational language, which is preferably used for this purpose, due to its built-in functions and toolboxes.

Considering the needs and convenience of the students, the author has made an attempt to write this book, which explains the various concepts of MATLAB in a systematic way and makes its readers proficient in using MATLAB for computing. It mainly focuses on the applications of MATLAB, rather than its use in programming basic numerical algorithms.

Commencing with the introduction to MATLAB, the text covers vector and matrix computations, solution of linear and non-linear equations, differentiation and integration, and solution of ordinary and partial differential equations. Next, analytical computations using the Symbolic Math Toolbox and statistical computations using the Statistics and Machine Learning Toolbox are explained. Finally, the book describes various curve fitting techniques using the Curve Fitting Toolbox. Inclusion of all these advanced-level topics in the book stands it out from the rest.


KEY FEATURES
  •  ·      Numerous worked-out examples to enable the readers understand the steps involved in solving the chemical engineering problemsl
  • ·        MATLAB codes to explain the computational techniques
  • ·        Several snapshots to help the readers understand the step-by-step procedures of using the toolboxes
  • ·        Chapter-end exercises, including short-answer questions and numerical problems
  • ·        Appendix comprising the definitions of some important and special matrices
  • ·        Supplemented with Solutions Manual containing complete detailed solutions to the unsolved analytical problems
  • ·        Accessibility of selected colour figures (including screenshots and results/outputs of the programs) cited in the text at www.phindia.com/Pallab_Ghosh.



Buy the book from our website at http://social.phindia.com/EaPhvjqK 




What's There In The Book

NETWORK ANALYSIS AND SYNTHESIS
By Anand Kumar

Written with student-centered, pedagogically driven approach, this book provides introduction to the theory of network analysis and synthesis. Striking a balance between theory and practice, it covers topics ranging from circuit elements and Kirchhoff’s laws, network theorems, loop and node analysis of dc and ac circuits, resonance, transients, coupled circuits, three-phase circuits, graph theory, Fourier and Laplace analysis, Filters, attenuators and equalizers to network synthesis.

All the solved and unsolved problems in this book are designed to illustrate the topics in a clear way. Additional examples are also available at: www.phindia.com/anand_kumar_network_analysis

KEY FEATURES
·Numerous worked-out examples in each chapter.
·Short questions with answers help students to prepare for examinations.
·  Objective type questions, Fill in the blanks, Review questions and Unsolved problems at the end of each chapter to test the level of understanding of the subject.
Purchase from our website at http://social.phindia.com/fWOPzLDy

Friday, 29 March 2019


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Every Business Needs A Strong Leader

Starting a business, needs a strong leadership team and while we’re on the topic of leadership, there really is, never a time, when a business, can get away with any but, a great leader at the helm. There is too much at stake, for all businesses; irrespective of their rank or maturity.

Some of the areas that take a hit when the business lacks direction led from the top include: loss of market share, loss of key staff, and loss of revenue.

So, what are the must-have qualities of a great leader and if you’re a leader do
you have them? For our answer – read on.

Strong Leader Attributes
There are many key attributes of successful leaders, too many, to list all of them, so here are our top 5, in no particular order of preference.

Confidence
How important is confidence? We believe it’s in the top five and should be honed and mastered by all management and really everyone. So what does it mean to have confidence? The word itself is far reaching. It is:
  • Belief
  • Conviction
  • Trust
  • Without doubt

Confidence in your own actions and the abilities of those around you, especially the workers in the business, is a sign of a leader who is at the top of their game.

Communication is a leader’s tool. They use it, to pass on a message, not just one time, but regularly to make sure there is belief. They will do it in meetings, conversations, and verbal and written content.

Leaders that stand out use social media, blog posts, interviews, you name it, if there’s a medium available and the opportunity is there, it will be taken because leaders of this ilk know they need to articulate their belief in what the business is doing, and where it’s going, on an ongoing basis.

There is never a time a business owner or manager can let up on this action even when the business reaches dizzy heights of success, the rhetoric flows on.

A company holding the top ranking in its category; e.g. Apple, they don’t let down their guard. They know – in the words of the tennis player, Angelique Kerber: It’s much harder staying at the top, than it is getting there

Competitors are always looking to topple the number one, there is no time to take the foot off the accelerator, i.e. confidence needs to remain up and positive so everything else can hopefully perform at its best.

Motivation
Self-motivation gets things done, not only by you but also by your team. If you’re not driven and it shows, your business suffers.

Productivity depends on your motivation and that you inspire both in your leadership team and workers to do more and be better. Leaders have to stand out in front to get this respect. Everything you do both good and bad will dictate what happens next.

If the business owner turns up to the work environment, late all the time and then leaves early too plus take long breaks in between, it’s not sending the right message to everyone in the business.

All leaders good or bad are leading by example. Make sure you’re consistent in your behaviour and this leads onto the next attribute – allegiance and devotion.

Conviction
Just how committed are you to the business? As a strong leader, showing passion and conviction particularly in your communication, is how great leaders stand out from their peers.

There are similarities between running a business and running a country; so when disaster struck in New Zealand recently, namely the Christchurch mosques shooting; Prime Minister Jacinda Ardern demonstrated many of the four pillars of leadership including conviction.

When times are bad, good leaders stand up to be counted. They set the tone, others will emulate and often impersonate. These leaders also take action, but not just any ole action, they take action that is a game changer.

New Zealand’s Prime Minister said the gun laws will change quickly and they did within a matter of days and that’s impressive leadership.

Decision making
There probably is an element of luck in most decisions however good judgement is also a major part and great leaders know how to make the right decisions at the right time.

They are collaborate in their decision making process, seeking input from their peers and they are likely to deliberate long and hard before arriving at a conclusion. This trait is far from impulsiveness and a tendency to ‘wing it’ like some leaders we all know.

Honesty
While it’s a given that we expect all leaders to have integrity, and they can be trusted with information and in their dealings, there are plenty of examples of leaders taking advantage of their position at the expense of their business and those near to them.

Summary
There are many more key attributes all leaders can aspire to possess in great quantities. What’s inspiring to all of us is when there is a real example of outstanding leadership.

Read full article at http://social.phindia.com/ZTbFgFxH
Source Credit: BusinessBlogsHub


Tuesday, 26 March 2019

What's There in the Book

INTRODUCTION TO INDUSTRIAL ORGANIZATION, Second Edition By Luís M. B. Cabral, Professor of Economics at the Leonard Stern School of Business, New York University.

Ariel Pakes, Thomas Professor of Economics, Harvard University; editor, Microeconomic Insights says, “Luis Cabral's book covers all the basic topics in Industrial Organization in an easily accessible way. It is a perfect exposition for an undergraduate class or for a professional who wants to become acquainted with the topics IO deals with and why they are important. He has done the field a great service.”

Get your copy from http://social.phindia.com/EB7uXVUP 



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4 Networking Tips for Solopreneurs

As a solo entrepreneur, everything falls on your shoulders. If you don’t do something, it won’t get done. This includes networking. In order to build a thriving professional network, you have to prioritize time for establishing and nurturing mutually beneficial relationships.

The Value of Networking

Many entrepreneurs and freelancers see networking as something that they could do if they had more time. But it’s time to stop viewing networking as an optional or supplemental activity. Networking is, in fact, one of the single most important investments you can make in the longevity of your career.

Networking is all about building credibility and establishing long-term relationships that are mutually beneficial. It can take months or years for your efforts to pay off, but the results will come.

“Not all of your professional connections will need your services right away,” entrepreneur Neil Kokemuller admits. “However, since you have a connection  with them, you have a top-of-mind-awareness advantage when they need your help. This point is especially true if you consistently keep your work and message in front of them.”

You’ll also find value in rubbing shoulders with people who are talented and skilled in areas that you aren’t. Not only can you gather insights and advice from them, but some of their knowledge may actually rub off on you.

4 Tips for Solopreneurs

As a freelancer or entrepreneur, you’re in a unique position. On the one hand, you don’t have access to some of the same networking resources that your employed peers do. However, you have the freedom and flexibility to pursue networking opportunities that others can’t. The key is to make the most of your situation and to continually pursue networking as a long-term investment. Here are a few suggestions:

1. Join Local Groups and Organizations

As a freelancer, you don’t have the benefit of being associated with an established business. This means you lack some of the same connections that employees of large organizations have. You can overcome this deficiency by joining local groups and organizations in your industry. Your membership in these groups will give you access to events, conferences, and career opportunities.

2. Leverage Your Personal Network

There’s also something to be said for leveraging your personal network to discover opportunities and find new connections. Every friend, relative, neighbor, or former classmate is a potentially valuable resource for you and your career. Cultivate these relationships by regularly catching up and/or informing them about what you’re doing.

3. Join a Coworking Space

For many freelancers, working from home is somewhat problematic in the sense that it eliminates your ability to rub shoulders with people on a daily basis. To combat this isolation, join a coworking space that allows you to mingle with other people, yet still remain focused and productive.

“Each tenant gets to be part of a larger network of lawyers, marketers, accountants, entrepreneurs, creatives, artists, and students,” Novel Coworking explains. “You can meet other tenants at networking events, happy hours, and lunch and learns. Your next intern, business partner, or customer could be just across the hallway from your office.”

The beauty of renting coworking space is that you have the flexibility to work when and where you want. If you’re getting cabin fever working from home, you can head to the coworking space for a change of scenery. If the weather is nasty and you don’t feel like going outside, you can simply work from home one day. It’s your call!

4. Build an Online Presence

In today’s world, online networking is just as important as in-person networking. As a solopreneur, you have just as much opportunity as the next professional to take full advantage of this.

The key to online networking is to establish a brand and build up a digital presence. You can do this by creating a website, developing social media profiles, publishing content, and utilizing LinkedIn or other online communities that are specific to your industry.

Adding it All Up

Networking isn’t easy or effortless. It’s gritty, tiresome work that often feels unrelenting and low-returning. However, a long-term investment will ultimately yield a healthy harvest of new opportunities. Prioritize networking, and you’ll infuse greater potential into your career. It’s as simple as that.

Read full article at http://social.phindia.com/ivZra9c4 
Source Credit: BusinessBlogsHub

Thursday, 21 March 2019

Tuesday, 19 March 2019


What's there in the Book

PSYCHOLOGY OF LEARNING AND DEVELOPMENT
By S.K. Mangal & Shubhra Mangal

Meant for post-graduate students of education this book explicates educational psychology, development of the growing children, process of learning, intelligence, aptitude and attitude, and also expounds on psychology of individual differences, learning styles, learning disabilities, creativity, personality, mental health, adjustment, guidance and counselling, and ultimately, social groups and group dynamics.

KEY FEATURES
•Presents comprehensive and practicable coverage of the topics

•Discusses theories related to a number of aspects and phenomena

•Includes some important concepts such as Havighurst's developmental tasks, emotional intelligence, social intelligence, spiritual intelligence, constructivism and constructivist learning, achievement motivation, learning disabilities, theories of creativity, and so on

•Offers engaging language and user-friendly mode of discussion

•Adequately illustrated with examples, figures and tables

•Comprises chapter-end summary for quick glance of the concepts

• LEARNING RESOURCES - Teaching resource is available at https://www.phindia.com/Psychology-of-Learning-and-Developm… which comprises quiz questions, chapter-wise PPTs and bibliography, and lecture video

Buy from our website at 



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How the Pressure of Having a Cute Classroom Can Get in the Way of Learning
Don’t sacrifice learning for cute.

The bar is set seriously high for teachers, with the constant flood of cutesy, flawless, over-the-top classrooms, and it seems the bright color schemes and matching decor only become more extravagant by the minute.

Now let me preface this by saying there is nothing wrong with decorating your classroom. I, too, am a teacher who needs to stay organized, likes everything to match, and loves to surprise my students with occasional room transformations (see pictures of my classroom below). It’s fun, and it also works for lots of teachers. But I think we all need to pause for a moment and recognize when making a classroom cute becomes excessive or gets in the way of learning.

Here are six times when focusing on creating a Pinterest-perfect classroom can actually harm our students.

1. When effectiveness is sacrificed for cuteness.
We all know the bottom line: Instruction comes first. Yet, I actually heard a teacher once say, “I like that activity better, but this one’s so cute!” When given the choice between cute and less effective and not-so-cute and more effective, always choose the latter. Your classroom doesn’t have to be cute to be effective


2. When we start to feel inadequate.
Thoughts and feelings of inferiority aren’t healthy and can even become a self-fulfilling prophecy. They distract from what’s important and can create additional stress. When teachers are highly stressed, students show lower levels of both social adjustment and academic performance. Don’t play the comparison game.

3. When it lacks practicality.
Kids will be kids, and that means accidents, spills, and messes in general. If your classroom is too perfect to be messed up or actually learned in, it can quickly become a barrier to what’s most important: authentic and engaging learning. Students may struggle to feel comfortable or even feel stifled in that type of environment, which can lead to lower participation and less growth. Ask yourself, does my theme really allow for students to use the room? Can my students be themselves in this classroom?

4. When it is exclusive.
At the beginning of the school year, I called my little brother to ask him how his third-grade meet-the-teacher night went. He told me he didn’t think he was going to like his class this year, and when I asked why, he said, “She loves mermaids.”

He was referring to his teacher, whose room followed a mermaid theme and had a teal, green, and purple color scheme. Students need to feel like the classroom is theirs, too. According to Sarika Bansal, editor in chief of BRIGHT Magazine, the physical classroom environment can have real, profound effects on students’ academic performance, sense of belonging, and self-esteem. Ask yourself, do students feel like this is their room too? Do all feel valued? Will those who do not like your theme still feel welcome? Is this classroom inviting for students from all backgrounds?

5. When it becomes a distraction.
Especially for younger children, too much to look at can sometimes make it difficult to focus. Classroom displays should enhance the learning experience, not distract from it. Ask yourself, does this classroom inspire or suppress growth? Does the theme motivate and engage students or overwhelm their senses?

6. When instruction suffers.
As teachers, we have such limited time. We are constantly trying to fit hours of work into a single planning period. We need to make sure we are prioritizing the learning itself and leaving making our classrooms cute to time left over. Too much time spent adorning leaves less time for building relationships, planning meaningful lessons, differentiating, reflecting, and improving. Don’t sacrifice crucial instructional planning time for unnecessary cuteness.

Themes are fun and, at times, can add a lot to a learning experience. But, before you spend all that time and money on a Pinterest-perfect room, remind yourself that your classroom does not have to be flawless to be effective.

If you enjoy decorating, go for it! Take the precautions above in stride and don’t let the pressure get to you. Aim to make your classroom work for you and your students. Focus creating a classroom that maximizes student success

Read more at http://social.phindia.com/7OlG1mqU
By Allyson Caudill
Source:We Are Teachers


Monday, 18 March 2019

What's there in the Book

TEXTBOOK OF BIOCHEMISTRY, BIOTECHNOLOGY, ALLIED AND MOLECULAR MEDICINE
 By TALWAR, G.P. (Edited by), HASNAIN, SEYED E., SARIN, SHIV KUMAR

The knowledge of Human Genetics and Biochemical Basis of Inheritance has been appropriately expanded to reflect the latest advances in various domains. Besides DNA fingerprinting for identity establishment, the Section discusses epigenetics, micro-RNA and siRNA including their role in gene expression, chromatin modification and its association with human diseases, and genetic engineering. It also explores emerging areas such as metabolomics and proteomics; synthetic biology; and dual use technology in bioterrorism.
Buy at 30% discount from 

Thursday, 14 March 2019

New Edition Released - INTRODUCTION TO THE CONSTITUTION OF INDIA, 9th Ed. By Brij Kishore Sharma

New Book Announcement

INTRODUCITON TO CONSTITUTION OF INDIA, Ninth Edition
By Brij Kishore Sharma



WHAT IS NEW TO THE NINTH EDITION
·Right to privacy (9 judge bench decision).
·A.D.M. Jabalpur, the infamous judgement pronounced during emergency, expressly overruled.
·Right of Personal Liberty is not given by the State—It is a natural right.
·A law may be declared invalid, if found to be arbitrary.
·Triple talaq (Talaq-e-biddat) is invalid. It violates Article 14.
·A sitting judge of a High Court may be punished for contempt of court.
·The freedom given by Article 301 is not absolute. Non-discriminatory tax (entry tax) may be imposed
·An authoritative text of an Act in the English language cannot claim to be higher than the original Hindi text.
·The status of the Constitution of Jammu & Kashmir is not equal to the Constitution of India. Constitution of India is paramount.

Buy from our website at 30% Discount 
http://social.phindia.com/cwxmdOW4


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5 Ways to Combat Competition in the Mobile App Industry

The application industry is one of the fastest and trending businesses in the world today; it is making the universe smarter but for those venturing into it; it is a fiercely competitive field

One of the easiest things for engineers is to develop mobile applications and the most important thing for entrepreneurs nowadays is to have a mobile application alongside websites of their businesses. The mobile application industry is a booming market today with more than 75 per cent of the population being a mobile phone user, 67 per cent of which uses smartphones.
Moreover, the growing and demanding lifestyle of the millennials who want everything instantly from noodles to humans,  having apps that provide solutions for every predicament of a human on this planet, the drastic rise of the industry is not at all surprising.

No matter how big and flourishing the market may be, it is definitely competitive and relentless. Entering into the application industry maybe not such a big deal but surviving in it is one big concern of entrepreneurs. Here are a few ways to combat competition in the industry.
 Right Keywords
According to Statistica, an average of 6,140 mobile apps were released through the Google Play Store every day from the third quarter of 2016 to the first quarter of 2018. So then how can you ensure that your creation stands out? Rahul Bahukhandi, CEO and Co-founder, of LaYuva, says, “To combat competition in the app industry, apps have to identify the right keywords while promoting the app so that the app comes as the top search result. SEO, Product quality and UI/UX of the app all plays a part in making an app popular.”

Unique Value Proposition
Anupam Sengupta, Marketing and Revenue head of Sqrrl, feels having clarity about what your customer's pain points and how will you be solving (or reducing) them, is something that can distinguish you from your competitors.  He added, “Above everything else, what can be really helpful is having a Unique Value Proposition.”

Algorithms
When asked about combating competition in the dating app industry, Melissa Hobley, CMO of the dating app, OkCupid, says, “We are proud of our machine-learning based algorithms that go beyond the limitations of the real world or superficial commonalities to increase the probable occurrence of serendipity.” She further adds that these algorithms have been built over the last several years and continue to evolve and improve every day towards our mission of helping people match based on what truly matters to them.

Privacy of the User
Ishaan Sethi, Co-founder and CEO of Delta App shares that for millennials giving them the security especially on a dating app, can help win the trust of users, “Dating on an app shouldn’t feel tiresome or like you’re going to get screwed over in terms of security or privacy.” He also added that following user needs, keeping their security paramount and engaging with the community in meaningful ways enables apps to have a significantly better shot of growing than others.

Expand Operating Base
Amit Munjal, Founder and CEO of Doctor Insta believes that mobile phones have evolved from just being conventional phones to making everything accessible on the palm of your hand with just one click or swipe. “Mobile apps like telemedicine, travel, shopping etc are expanding their operating system base to grab a larger market share as the majority of the customers are online.” These apps inbuilt with latest updates give the consumer the power to bring comfort to them.

Source Credit: By Bhavya Kaushal, Entrepreneur

People Management Skills Every Manager Needs To Succeed

Success as a manager will primarily depend on Soft Skills. What is this talent that means more than experience and technical prowess ...