Thursday, 23 July 2015



Price: Rs. 295.00
ISBN: 978-81-203-5130-1
Pages: 368
Binding: Paper Back
Order online at
The second edition of the book on Security Analysis and Portfolio Management covers all the areas relevant to the theme of investment in securities. It begins with an introduction to the investment process and the risk involved in it and then explains the different methods of security analysis such as Fundamental Analysis (including economy, industry and company analysis), Technical Analysis and Random Walk Theory (including Efficient Market Hypothesis). The valuation of securities such as shares and bonds is illustrated with examples. The securities market environment and the trading system in India are also discussed in sufficient detail.

The different phases of Portfolio Management such as portfolio analysis, portfolio selection, portfolio revision and portfolio evaluation are explained in separate chapters. Pricing theories such as Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT), and Option Pricing Theory are explained with suitable examples. The book also provides an introduction to Derivative Instruments in four chapters. Each chapter is supported with examples, review questions and practice exercises to facilitate learning of the concepts and theories.

The book is intended to serve as a basic textbook for the students of finance, commerce, and management. It will be useful to the students pursuing professional courses such as chartered accountancy (CA), cost and management accountancy (CMA), and chartered financial analysis (CFA). The professionals in the field of investment will find this book of immense value in enhancing their knowledge.

New to the SECOND Edition
•   Two new chapters on Arbitrage Pricing Theory (APT) and Option Pricing are introduced.
•   Two new sections on MCX-SX (the new stock exchange in India) and Value at Risk (VaR) Analysis are also added.
•   A Glossary of important terms has also been appended for the benefit of readers.

1.    Introduction
2.    Investment
3.    Securities Market
4.    Stock Exchanges
5.    Trading System in Stock Exchanges
6.    Risk
7.    Fundamental Analysis: Economy Analysis
8.    Industry and Company Analysis
9.    Share Valuation
10.  Bond Valuation
11.  Technical Analysis
12.  Efficient Market Theory
13.  Portfolio Analysis
14.  Portfolio Selection
15.  Capital Asset Pricing Model (CAPM)
16.  Arbitrage Pricing Theory (APT)
17.  Portfolio Revision
18.  Portfolio Evaluation
19.  Financial Derivatives
20.  Futures
21.  Options
22.  Option Pricing
S. KEVIN (Ph.D.) is Director and Dean of Management Studies, Bishop Jerome Institute, Kollam (Kerala). Earlier, he served as Professor of Commerce and Pro Vice Chancellor at the University of Kerala and also as the Director of TKM Institute of Management, Kollam. He has over 35 years of experience in teaching Commerce and Management courses at the postgraduate level.
His areas of specialization are financial management, security analysis and portfolio management, international finance, and derivatives. He has published several research articles in scholarly research journals such as Finance India, Economic and Political Weekly of India, Productivity, Yojana, Decision, International Journal of Management and Systems, etc. He has authored books— Security Analysis and Portfolio Management, 2nd ed., Portfolio Management, 2nd ed., Fundamentals of Financial Management, and Commodity and Financial Derivatives,2nd ed. all published by PHI Learning.

2015 / 368pp. / 17.8 x 23.5 cm / ISBN-978-81-203-5130-1 / Rs.295.00
PHI Learning Private Limited © 2011.
For more information visit :

Wednesday, 22 July 2015

Counselling Begins at Engineering Institutions in Delhi

Four engineering institutions in Delhi have started the joint admission counselling (JAC) process. 

JAC is being conducted online for Netaji Subhas Institute of Technology, Delhi Technological University (DTU), Indira Gandhi Delhi Technical University for Women (IGDTUW) and Indraprastha Institute of Information Technology (IIIT), Delhi. While the first round of counselling began on July 16, subsequent rounds are scheduled for July 21, July 23 and July 28. 

The counselling for admission to the PhD programme is scheduled for July 22. For MTech programmes, the first round of counselling was held on July 15 while the next round is due on July 30.For BArch, the second and third rounds of counselling are scheduled for July 20 and 29, respectively. The spot round for both BTech and BArch is slated for August 2-4. Further details about the schedule are available at The counselling is a twostage process with the first step requiring the candidates to submit a counselling participation fee of Rs 1,100. In the second stage, candidates are required to fill their branch and university preference. To read full article click here...


Tuesday, 21 July 2015

Are you planning to pursue your MBA degree abroad?

Subject wise - A special edge 

When it comes to MBA specialisations, finance remains one of the popular choices of a large number of Indian students because of bright job prospects within the country as well as overseas. However, many offbeat specialisations, too, can lead to promising careers. Here are a few that you could pick from if you plan to pursue your MBA degree abroad. 

Entrepreneurship: An interesting MBA specialisation is entrepreneurship. Many students prefer starting their business due to the 2008 economic crisis and the current uncertainty about the markets.B-schools teach students how to make business plans and more importantly, how to secure funding for them. In addition to entrepreneurship, students have begun to look for businesses that are philanthropic as well as profitable. Hence, institutes offer social entrepreneurship classes which teach students how to build such businesses. These enterprises are a new hybrid variety that generates profits while pursuing social goals. Harvard Business School and Northwestern University are wellknown among students for social entrepreneurship. 

Agribusiness: Agriculture is a major industry in India and if managed properly, businesses dealing in agriculture can be hugely profitable. Seeing the growing demand for agriculture management, institutes now offer specialisations in agribusiness. Students are taught managerial functions that companies perform throughout the agribusiness sector.Institutes such as Penn State University, Michigan State University and Utah State University offer courses in this area. 

Browse Books on Business and Management at

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Sustainable energy: Renewable and sustainable energy is another field that has grown exponentially in the last few years. To meet the requirements of students who wish to work in this sector, institutes conduct courses as part of the MBA curriculum in sustainable energy.The University of California, Berkeley, is one of the institutions offering a specialisation in `energy and clean technology' and teaches courses such as energy and environmental markets, cleantech to market, energy and infrastruc ture project fi nance. The focus of many of these courses is on find ing renewable and sustainable energy sources that can be brought to the marketplace. 

Real estate: The swings in the real estate industry may annoy many people but a career in the real estate market is a good option. An MBA with a focus on real estate is popular among students who wish to expand existing family businesses or set up world-class real estate companies in India. Institutions such as the University of Pennsylvania's Wharton School offer an MBA with a real estate concentration. Enrolees can take classes such as real estate entrepreneurship and real estate law along with an independent study. Columbia University, New York University and the University of California, Berkeley, are other institutions that provide courses in real estate. 

Healthcare: An MBA with a specialisation in healthcare management can teach you about medical tourism, how to run hospitals, managing medical professionals and inventory of medical supplies, among other topics. The medical industry is a hugely profitable business and students who wish to run existing hospitals and healthcare centres or set up new facilities can benefit from taking classes such as the business of healthcare, health law, and quantitative analysis for health systems and so on. Institutes such as the University of California, Los Angeles and Vanderbilt University offer MBA programmes in healthcare management. 

Sports management: If IPL management fascinates you or if you dream of working in sport and athlete services, an MBA with a specialisation in sports management will interest you. Institutes such as HardinSimmons University and the University of New Brunswick award MBA degrees with specialisations in sports management. As part of your curriculum, you will study courses such as the principles of sports and recreation management; fitness management and global sport. 

Read full article at

Monday, 20 July 2015


Price: Rs. 595.00
ISBN: 978-81-203-5133-2
Pages: 960
Binding: Paper Back
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Written with the first year engineering students of undergraduate level in mind, the well-designed textbook, now in its Third Edition, explains the fundamentals of mechanical engineering in the area of thermodynamics, mechanics, theory of machines, strength of materials and fluid dynamics. As these subjects form a basic part of an engineer’s education, this text is admirably suited to meet the needs of the common course in mechanical engineering prescribed in the curricula of almost all branches of engineering. This revised edition includes a new chapter on ‘Fluid Dynamics’ to meet the course requirement.

Key Features
• Presents an introduction to basic mechanical engineering topics required by all engineering students in their studies.
• Includes a series of objective type question (True and False, Fill in the Blanks and Multiple Choice Questions) with explanatory answers to help students in preparing for competitive examinations.
• Provides a large number of solved problems culled from the latest university and competitive examination papers which help in understanding theory.

1.    Basic Concepts and Zeroth Law of Thermodynamics
2.    First Law of Thermodynamics
3.    Second Law of Thermodynamics
4.    Properties of Steam and Thermodynamics
5.    Vapour Cycles
6.    Thermodynamic Cycles
7.    Mechanism and Simple Machines
8.    Force System and Analysis
9.    Friction
10.  Analysis of Beams
11.  Trusses
12.  Centroid and Moment of Inertia
13.  Kinematics of Rigid Body
14.  Kinetics of Rigid Body
15.  Stress and Strain Analysis
16.  Bending Stresses in Beams
17.  Torsion
18.  Fluid Dynamics
G.S. SAWHNEY is Professor and Head, Department of Mechanical Engineering at Accurate Institute of Management and Technology, Greater Noida. Earlier, he was Professor and Head of the Department of Mechanical Engineering at GNIT, Greater Noida and LKIE, Ghaziabad. He obtained his B.Tech from IIT Madras (1967) and ME from Pune University. He has over 44 years of teaching and industrial experience. Professor Sawhney has authored more than twenty books including Fundamentals of Mechanical Engineering, Engineering Mechanics, Thermal and Hydraulic Mechanics and Non- Conventional Energy Resources published by PHI Learning, Delhi.
2015 / 960pp. / 17.8 x 23.5 cm / ISBN-978-81-203-5133-2 / Rs.595.00
PHI Learning Private Limited © 2011.
For more information visit :

Sunday, 19 July 2015

New Edition Released - BUSINESS ANALYSIS, Second Edition By PENDSE, PRADEEP HARI

Price: Rs. 275.00
ISBN: 978-81-203-5138-7
Pages: 224
Binding: Paper Back
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The second edition of this book is a response to the fact that today BAs are expected to not merely help in gathering requirement for software, but solve real-world business problems, act as design thinkers and innovators, architects, drive process, and business transformation, and become ‘trusted advisors’ to managements—while leveraging their core strength in Information Technology. If the earlier edition was the first book on the subject—this edition takes the subject to the next level by preparing a BA to become a design thinker!

An architect/design thinker usually views any problem from multiple perspectives. This edition, has therefore, been structured such that most of the chapters represent a distinct view-point about a problem space, business area or a process. Divided into five sections, the book delves onto three important aspects of Business Analysis—Processes, Information and Systems.

The external enterprise context, competitiveness and strategy; internal enterprise context; flow perspective; information perspective; decision/business rules perspective; dynamic perspective; innovation and human perspective and technology perspective are some of the key view-points described in the chapters. Each of these perspectives are covered by way of conceptual framework, real-life illustrations and practical tips for a BA.

With the help of a comprehensive cases, this edition guides the BA to synthesize these discrete perspectives, and propose meaningful solutions to the organization. In doing this, the book also explains the core artifacts which a BA produces, viz. Requirements Documents, Estimation and Business Cases.

The book is designed for the aspiring Business Analysts and IT Managers/CIOs. Besides, the book will be equally beneficial for the students opting for the courses on MIS, Systems Analysis and Design, MBA, MCA and Business Process Analysis.

Preface • Acknowledgements
How To Use This Book?
Section 1: Context and Frameworks
1.    Business Analyst: The Changing Context and Its Evolving Role
2.    Frameworks for Business Analysis
Section 2: Core Perspectives of a Business Process
3.    The Customer’s Perspective
4.    The Flow Perspective
5.    The Information Perspective
6.    Decision and Business Rules Perspective
7.    Dynamic Behaviour of a Business Processes
8.    Compliance, Quality, Security and Other Perspectives
Section 3: Innovation, Strategy and Solution
9.    Visualizing an IT-Based Solution: The Solution Perspective
10.  Innovation Perspective
11.  Enterprise Perspective I: Business Strategy and Enterprise Architecture
12.  Enterprise Perspective II: Information and IT Strategy
Section 4: Consolidating the Requirements and Synthesis
13.  Outcomes of Business Analysis: Consolidation and Synthesis
14.  Business Analysis Case Study
Section 5: Business Analysis Practice Areas
15.  Evolving Role of a Business Analysis and Practice Areas
Suggested Readings
Pradeep Hari Pendse is the Dean, IT and Business Design, Welingkar Institute of Management Development & Research, Mumbai. He is a well-known faculty in the areas of MIS, Business Analysis, Project Leadership/Management, and has taught at several leading MBA institutes in Mumbai. Besides, he conducts workshops on Project Leadership and Business Analysis. He has over 10 years of experience in running a software solutions company, where he worked in areas of IT strategy development, software development and implementing and managing IT infrastructures and projects.

2015 / 224pp. / 16.0 X 24.1 cm / ISBN-978-81-203-5138-7 / Rs.275.00
PHI Learning Private Limited © 2011.
For more information visit :

Saturday, 11 July 2015

Let's make cooking more interesting!

About the Books

:: Variety is the spice of life, and knowing to prepare the different cuisines of the states, enhances the taste buds. This book contains many mouthwatering Indian dishes, their detailed recipes and their predominant role in Indian culture. The simple language and guidelines provide excellent introduction to theory and practices of the regional cooking‬ procedures in Indian states. Read more...

2010 / 312pp. / 17.8 × 23.5 cm / 978-81-203-4170-8 / Rs.275

TEXTBOOK OF BAKERY AND CONFECTIONERY By ASHOKKUMAR, YOGAMBAL :: Baking‬ is both an art and a science, and mastery in baking allows the baker to be creative in exploring new and quality products from inconsistent ingredients and process conditions. This book, now in its second edition, gives a succinct account of the practical and theoretical concepts, the methods and processes involved in the preparation of various bakery products. Read more...

2012 / 244pp. / 17.8 × 23.5 cm / 978-81-203-4603-1 / Rs.250.00

Friday, 3 July 2015



Price: Rs. 275.00
ISBN: 978-81-203-5120-2
Pages: 284
Binding: Paper Back
Order online at
The book, in its new edition, continues to discuss the processes and problems of learning in the triadic framework of learner–curriculum–teacher. The purpose of the book is to help the educators develop newer insights into the nature and problems of the learner, and as a result, to enable them develop their own approaches to teaching so as to improve learning. The phenomenon and the process of learning has been looked at in a comprehensive and integrated manner in this book.
The concept of learning is discussed by positing its meaning in the wider context of school curriculum and education. He attempts to answer the question ‘how people learn’ from the philosophical, physiological and psychological perspectives.
Pedology and pedagogy are the two major components of educational theory. The chapter on ‘Creative Pedagogy’ outlines the conceptual and practical interrelationship between learning and teaching. This chapter also outlines the different modes of teaching, and discusses the teacher’s role in fostering creativity and teaching children how to learn. Learning disabilities particularly those related to reading, spelling and computation are also presented.
Finally, the book envisions the future classrooms and strongly advocates liberated, creative, democratic, collaborative and humanistic classrooms. He recommends that Learning Resource Centres should be preferred to the traditional classrooms.
This book is intended to be a useful handbook for the students of education and psychology, and for educators, at all levels.

Sections on Language and Communication, Reading and Writing, Orthographic bases of Dyslexia and Dysgraphia and Collaborative Classrooms, are added to update the student with the latest developments in the field.

N. Sukumar Gowda (Ph.D. in English Language Curriculum from the University of Toronto) is Founder-Director of Centre for Studies in Education, Puttur (D.K.), Karnataka since 1995. He is also engaged in educational activities such as inservice teacher training, student counselling and clinical service, and research and publication.
Earlier, Dr. Sukumar Gowda worked as Professor and Director of Manipal Institute of Languages, Udupi (1987–1991), Visiting Professor in the Department of English, Mangalore University (1991–1997), and as Resource Person at various workshop and teacher training programmes organized by the Department of Public Instruction and other organizations. He has over 20 years of teaching experience in the field of education. His academic specializations include ‘Curriculum Theory and Practice’, ‘Reading and Writing Education’, ‘Empirical Research Methodology in Education’, and ‘Learning Disability and Remediation’.

/ 284pp. / 16.0 X 24.1 cm / ISBN-978-81-203-5120-2 / Rs.275.00
PHI Learning Private Limited © 2011.
For more information visit :

New Edition Released - Bharat Ka Samvidhan, 11th Edition By Sharma, Brij Kishore

 Bharat Ka Samvidhan By Sharma

People Management Skills Every Manager Needs To Succeed

Success as a manager will primarily depend on Soft Skills. What is this talent that means more than experience and technical prowess ...