Wednesday, 27 August 2014

CAT MATHEMATICS by GUHA, ABHIJIT

CAT MATHEMATICS by GUHA, ABHIJIT




About The Book

Description:
CAT MATHEMATICS is designed to help you prepare for the real CAT Quantitative and Data Interpretation sections. The book emphasizes on those topics that are given maximum weightage in CAT examinations and are least covered in other books. It introduces many innovative ideas/tools/rules  in  each  chapter  to  make  the  learning  easier.

The book is organized in two parts:
»  Level boost up section
»  Trend section

In LEVEL BOOST UP SECTION,  each of the 9 chapters is designed to initiate a CAT orientation and create a CAT momentum in the minds of the aspirants through its pedagogical aids that ultimately  boost  up  the  aptitude  level.

TREND SECTION will enable you to feel the pulse of CAT before the actual CAT. It includes

•  CAT Papers (2002–2008) with answers
•  Trend CAT Papers (with answers) consist of questions found to be a trend during CAT 2009–2013
•  Mock CAT includes test papers designed with CAT level of difficulty

KEY FEATURES

• Rapid concept—Each chapter starts with a list of important concepts/theorem/rule/short cut tips  to  provide  you  an  easy  and  all  time  access  to  important  rules/concepts.
• Problem followed theory (PFT)—Each basic concept/rule/theorem is followed by a problem of CAT level. It enables you to understand the basic concept/rule clearly and also helps you to learn  its  application  in  solving  actual  problems.
• Check your progress—It consists of brainstorming problems with ideas different from the problems  solved  in  PFT  in  order  to  widen  the  base  of  the  aptitude  level  of  the  aspirants.
• The book also has a companion website www.phindia.com/CAT-Mathematics that  contains  aptitude  tests  and  interactive  exercises.

Contents:
Preface

0.            VEDIC MATHEMATICS

1.            EXPRESSIONS,  EQUATIONS AND INEQUATIONS

2.            FUNCTIONS

3.            PERMUTATION AND COMBINATION

4.            SEQUENCE AND SERIES

5.            NUMBER SYSTEM

6.            ARITHMETIC

7.            GEOMETRY AND MENSURATION

8.            DATA SUFFICIENCY AND DATA INTERPRETATION

9.            POLYNOMIALS


Author Details

Author Name GUHA, ABHIJIT 
About Author ABHIJIT GUHA is an educational consultant. He conducts many interactive classes for the CAT/MBA aspirants. He has wide experience of teaching quantitative aptitude to the CAT aspirants. Mr. Guha has also authored/co-authored several books on this subject. 

Monday, 25 August 2014

RELATIONSHIP MARKETING : Concepts, Theories and Cases, Second Edition by BISWAS, SUPRIYA


RELATIONSHIP MARKETING : Concepts, Theories and Cases

RELATIONSHIP MARKETING : Concepts, Theories and Cases
 BISWAS, SUPRIYA
PRINT EDITION PAGES: 480
Edition: SECOND EDITION
ISBN: 978-81-203-4875-2
Pages: 480
Binding: Paper Back
 
EBOOK PRICE: R425.00
NOW! Available in: R 362.00
  About ebooks and how to download them
 

About The Book
Description:
The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives.

The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing.

Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing.

Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.



Contents:
Preface

Preface to the First Edition

Abbreviations


1. FRAMEWORK OF RELATIONSHIP MARKETING

2. CUSTOMER EXPERIENCE AND EMOTION

3. RELATIONSHIP BRANDS

4. VALUE CREATION IN RELATIONSHIP MARKETING

5. CUSTOMER EQUITY

6. STRATEGIES AND TECHNIQUES OF CROSS-SELLING AND UP-SELLING

7. TEMPERAMENT OF BUSINESS RELATIONS

8. MANAGING CUSTOMER SATISFACTION THROUGH QUALITY

9. CUSTOMER LOYALTY

10. MEASURING RELATIONSHIP EFFECTIVENESS

11. RELATIONSHIP MANAGER

12. TECHNOLOGY IN RELATIONSHIP MARKETING

13. VIRTUAL RELATIONSHIP MARKETING

14. CUSTOMER MANAGED RELATIONSHIP

15. RELATIONSHIP STRATEGY AND ENTERPRISE IMAGE

16. THOUGHTS ON RELATIONSHIP

17. INSTITUTES PROMOTING RELATIONSHIP MARKETING

Appendix: Marketing Glossaries


Author Index

Company Index

Subject Index


Author Details
Author Name BISWAS, SUPRIYA  
About Author SUPRIYA BISWAS (PhD in Business Management) is Professor, Marketing and IT, NSHM Business School, Kolkata. Formerly, he was Deputy General Manager (Pre Sales) CMC Ltd, and has also served as a Guest Faculty, Marketing, in Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata. Dr. Biswas has published many papers in reputed journals on marketing and advertising.

ELEMENTS OF CIVIL ENGINEERING AND ENGINEERING MECHANICS, Third Edition by PRAKASH, M. N. SHESHA , MOGAVEER, GANESH B.


ELEMENTS OF CIVIL ENGINEERING AND ENGINEERING MECHANICS

ELEMENTS OF CIVIL ENGINEERING AND ENGINEERING MECHANICS
 PRAKASH, M. N. SHESHA , MOGAVEER, GANESH B.
Pages: 560
Binding: Paper Back
Edition: THIRD EDITION
ISBN: 978-81-203-5001-4
Pages: 560
Binding: Paper Back

Price: R 395.00
NOW! Available in: R 316.00


CD-ROM

About The Book
Description:
This book, in its third edition, continues to focus on the basics of civil engineering and engineering mechanics to provide students with a balanced and cohesive study of the two areas (as needed by them in the beginning of their engineering education). A basic undergraduate textbook for the first-year students of all branches of engineering, this book is specifically designed to conform to the syllabus of Visvesvaraya Technological University (VTU).
Imparting the basic knowledge in various facets of civil engineering and the related engineering structures and infrastructure such as buildings, roads, highways, dams and bridges, the third edition covers the engineering mechanics portion in eleven chapters. Each chapter introduces the concepts to the reader, stepwise. Providing a wealth of practice examples, the book emphasizes the importance of building strong analytical skills. Practice problems, at the end of each chapter, give students an opportunity to absorb concepts and hone their problem-solving skills.
The book comes with a companion CD containing the software developed using MS-Excel, to work out the problems on Forces, Centroid, Friction and Moment of Inertia. The use of this software will enable the students to understand the concepts in a relatively better way.   

NEW TO THIS EDITION
•    Introduces a chapter on Kinematics as per the revised Civil Engineering syllabus of VTU
•    Updates with the latest examination Question Papers, including the one held in the month of December 2013

Contents:
Preface • Preface to the First Edition

Acknowledgements



1.    Introduction to Civil Engineering

2.    Introduction to Engineering Mechanics

3.    Coplanar Concurrent Force System

4.    Coplanar Non-concurrent Force System

5.    Equilibrium of Coplanar Concurrent Force System

6.    Equilibrium of Coplanar Non-concurrent Force System

7.    Plane Trusses

8.    Friction

9.    Centroid of Plane Figures

10.  Moment of Inertia

11.  Kinematics



Annexures • Objective Type Questions

Examination Papers of VTU

Solutions to the Examination Papers of VTU • Index


Author Details
Author Name PRAKASH, M. N. SHESHA  
About Author M.N. SHESHA PRAKASH, Ph.D., is Vice Principal and Professor of Civil Engineering, Vidya Vikas Institute of Engineering and Technology, Mysore. Earlier, he served as a Professor at Jawaharlal Nehru National College of Engineering, Shimoga. He has over twenty-five years of teaching experience. He obtained his postgraduate degree in Hydraulics and Water Resources with First rank and Gold medal from Mysore University. He has published over 150 technical papers in reputed international and national journals, and presented several papers at international and national conferences. Dr. Shesha Prakash has not only taught civil engineering subjects but also computer subjects like CAD, C and C Graphics, C++, OOPS, etc. He has also designed several software. He has authored books titled Experiments in Hydraulics and Hydraulic Machines: Theory and Procedures and Textbook of Mechanics of Materials (published by PHI Learning).
 
  
Author Name MOGAVEER, GANESH B.  
About Author GANESH B. MOGAVEER is Professor and Head of Civil Engineering Department, Mangalore Institute of Technology and Engineering, Moodabidri. He has over 19 years of teaching experience and holds a Masters degree in Structural Engineering from Basaveshwara Engineering College, Bagalkot. A member of Indian Society for Technical Education and also a member of the Indian Concrete Institution, he has presented/published several papers in national and internationals conferences/journals. 

INTRODUCTION TO ARTIFICIAL INTELLIGENCE, Second Edition by AKERKAR, RAJENDRA


INTRODUCTION TO ARTIFICIAL INTELLIGENCE

INTRODUCTION TO ARTIFICIAL INTELLIGENCE
 AKERKAR, RAJENDRA
Pages: 440
Binding: Paper Back
Edition: SECOND EDITION
ISBN: 978-81-203-4997-1
Pages: 440
Binding: Paper Back

Price: R 425.00
NOW! Available in: R 340.00


About The Book
Description:
This comprehensive text acquaints the readers with the important aspects of artificial intelligence (AI) and intelligent systems and guides them towards a better understanding of the subject.
The text begins with a brief introduction to artificial intelligence, including application areas, its history and future, and programming. It then deals with symbolic logic, knowledge acquisition, representation and reasoning. The text also lucidly explains AI technologies such as computer vision, natural language processing, pattern recognition and speech recognition. Topics such as expert systems, neural networks, constraint programming and case-based reasoning are also discussed in the book.
In the Second Edition, the contents and presentation have been improved thoroughly and in addition six new chapters providing a simulating and inspiring synthesis of new artificial intelligence and an appendix on AI tools have been introduced. 
The treatment throughout the book is primarily tailored to the curriculum needs of B.E./B.Tech. students in Computer Science and Engineering, B.Sc. (Hons.) and M.Sc. students in Computer Science, and MCA students. The book is also useful for computer professionals interested in exploring the field of artificial intelligence.

Key Features
•   Exposes the readers to real-world applications of AI.
•   Concepts are duly supported by examples and cases.
•   Provides appendices on PROLOG, LISP and AI Tools.
•   Incorporates most recommendations of the Curriculum Committee on Computer Science/Engineering for AI and Intelligent Systems.
•   Exercises provided will help readers apply what they have learned.

Contents:
Preamble

1.    Overview of Artificial Intelligence

2.    Symbolic Logic

3.    Knowledge Acquisition and Representation

4.    Reasoning and KRR Systems

5.    Uncertainty

6.    Search Techniques

7.    AI Technologies

8.    Expert Systems

9.    Neural Networks

10. Case-Based Reasoning

11. Constraint Programming

12. Intelligent Agents

13. Planning

14. Soft Computing

15. Robotics

16. Machine Learning

17. Intelligent Systems

18. Applications of Artificial Intelligence

Appendices

A: Projects

B: PROLOG

C: LISP

D: AI Tools

Glossary

Bibliography

Index

Author Details
Author Name AKERKAR, RAJENDRA 
About Author RAJENDRA AKERKAR, PhD, is Professor of Information Technology at Western Norway Research Institute, Norway. He has over 23 years of research and teaching experience spanning different universities in Asia, Europe and North America. His recent research focuses on application of big data methods to real-world challenges, information mining for emergency management, and social media analysis in a wide set of semantic dimensions. He has co-authored 13 books and around 100 research papers. He has also co-edited 8 volumes of international conferences/workshops and e-books. He is also the Chairman of Technomathematics Research Foundation, Kolhapur, India.  He serves as the scientific committee member of many reputed international conferences and also as the editorial board member of international journals in computer science, big data, semantic technologies, and bio-inspired computing. He is also an IT expert advisor for many government/non-government agencies, including the European Commission. He has been actively involved in several international ICT initiatives and R&D projects for more than 20 years.

ENGINEERING CHEMISTRY, Third Edition by KRISHNAMURTHY, N., VALLINAYAGAM, P., MADHAVAN, D.


ENGINEERING CHEMISTRY

ENGINEERING CHEMISTRY
 KRISHNAMURTHY, N., VALLINAYAGAM, P., MADHAVAN, D.
Pages: 400
Binding: Paper Back
Edition: THIRD EDITION
ISBN: 978-81-203-5026-7
Pages: 400
Binding: Paper Back

Price: R 325.00
NOW! Available in: R 260.00


About The Book
Description:
This book, now in its third edition, is revised and elaborated specifically to address the needs of the latest course curriculum in Engineering Chemistry for the first-year students of all branches of engineering. The topics covered in the book are customarily taught in several universities and institutes.

The book exposes students to fundamental knowledge in:
•   Treatment of water, polymers and composites
•   Applications of surface chemistry and the concept of nuclear energy and energy storage devices
•   Chemical thermodynamics and nanochemistry
•   Electrochemistry and principles involved in corrosion and its inhibition, and protective coatings
•   Analysis of fuels and combustion, phase rule, important analytical techniques (spectroscopy) and photochemistry
•   Manufacturing processes, properties and applications of glass and cement

Key Features
•   Several worked-out examples to help students reinforce their comprehension of theory.
•   Numerous short and descriptive questions at the end of each chapter to test and foster students’ conceptual understanding of the subject.
•   Chapter-end problems to help students become proficient in problem-solving.

Contents:
Foreword • Preface          

1.    Water Technology

2.    Polymers and Composites

3.    Surface Chemistry

4.    Nuclear Energy

5.    Batteries

6.    Refractories

7.    Abrasives

8.    Lubricants

9.    Nanochemistry

10.  Electrochemistry

11.  Corrosion and Corrosion Control

12.  Protective Coatings

13.  Fuels and Combustion

14.  Phase Rule

15.  Alloys

16.  Analytical Techniques (Spectroscopy)

17.  Photochemistry

18.  Thermodynamics

19.  Glass

20.  Cements

Index

Author Details
Author Name KRISHNAMURTHY, N. 
About Author N. KRISHNAMURTHY is Professor and Head, Department of Chemistry, Mepco Schlenk Engineering College, Sivakasi, Tamil Nadu. He received his Ph.D. from Anna University in the field of Coal Technology. He has been in the teaching profession for more than two decades. A life member of Indian Society for Technical Education, Dr. Krishnamurthy has presented several research papers at various scientific conferences and has also published a number of research papers in reputed journals. 
  
Author Name VALLINAYAGAM, P. 
About Author P. VALLINAYAGAM is Professor, Department of Chemistry, Mepco Schlenk Engineering College, Sivakasi, Tamil Nadu. He received his Ph.D. from Gandhigram University in the field of Water Pollution. Dr. Vallinayagam has more than two decades of teaching experience. He has published a number of research papers in reputed national and international journals. 
  
Author Name MADHAVAN, D. 
About Author D. MADHAVAN is Assistant Professor, Department of Chemistry, Mepco Schlenk Engineering College, Sivakasi, Tamil Nadu. He received his Ph.D. from Madurai Kamaraj University in the field of Organic Photochemistry Dr. Madhavan has published many research papers in reputed national and international journals. 
  

BUSINESS ENVIRONMENT: Indian and Global Perspective by AHMED, FAISAL, ALAM, M. ABSAR


BUSINESS ENVIRONMENT: Indian and Global Perspective

BUSINESS ENVIRONMENT: Indian and Global Perspective
 AHMED, FAISAL, ALAM, M. ABSAR
Pages: 432
Binding: Paper Back
ISBN: 978-81-203-5022-9
Pages: 432
Binding: Paper Back

Price: R 450.00
NOW! Available in: R 360.00

About The Book
Description:
This book carries a holistic approach on the business environment (both Indian and global) with a contemporary and pragmatic appeal for learners. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that ties theory logically and rigorously with the practical aspects bearing on business environment.

Divided into 24 chapters, the book dexterously assimilates the national as well as global perspectives to enhance a broader understanding of the concepts and their applications. The chapters on Contemporary Perspectives, Economic Systems, Planning and Reform, Industrial Policies, Monetary Policy, Legal Framework, and so on, explicate the Indian business environment and its scope. Furthermore, its specialised chapters on global perspectives like International Law, International Organisations, WTO Regime, Cross-cutting Issues in International Environment, FDI, Country Risk and Political Risk Analysis, Doing Business in Select Markets, and so on affecting business in India and worldwide, are comprehensive in terms of coverage and approach.

This is purely a text intended for the undergraduate and postgraduate students of Commerce and Management. Besides, the book is of immense use for the aspirants of civil services, officials and professionals working in government ministries, embassies in India, Indian missions abroad, Chambers of Commerce, NGOs and policy think tanks.


HIGHLIGHTS OF THE BOOK

• Each chapter commences with an opening case, which emphasises the topic of importance, and ends with a closing case that helps in satisfying a learner from the point of view of understanding the chapter.
• Several boxes are incorporated in the text, which carry practical examples and experience to support in-depth learning.
• Enormous illustrative figures, tables and exhibits make the reading more fruitful and enriching.
• Case questions and review questions help in checking the learner’s ability to understand the basic concept of the chapter.
• The text is supported by the companion website http://phindia.com/ahmed containing useful resources for the teachers and study aids for the students.

Contents:
Preface • Acknowledgements


1. Concepts

2. Contemporary Perspectives

3. Environmental Scanning

4. Economic Systems

5. Planning and Reform

6. Macroeconomic Indicators

7. Industrial Policies

8. Fiscal Policy

9. Monetary Policy

10. Balance of Payments

11. Money and Capital Markets

12. Legal Framework

13. Principles of International Law for Business

14. International Organisations

15. Models and Frameworks of International Trade

16. Internationalisation of Firms

17. Foreign Direct Investment (FDI)

18. Trends in Global Trade and Economic Integration

19. The WTO Regime

20. Major Provisions under WTO

21. Cross-cutting Issues in International Environment

22. Foreign Exchange Risk and Exposures

23. Country Risk and Political Risk Analysis

24. Doing Business in Select Markets

Suggested Readings • Index

Author Details
Author Name AHMED, FAISAL 
About Author FAISAL AHMED (MIBM, PhD) is Associate Professor of International Business and Chairman of the International Business Area at FORE School of Management, New Delhi. He has also taught at the Indian Institute of Foreign Trade (IIFT), New Delhi as a visiting faculty. He has more than eleven years of experience as an academic, researcher and trade policy consultant working with business schools and think tanks in India and abroad. A former Associate Director with CUTS International, Dr. Ahmed also held the positions of Assistant Professor, Programme Director (International Business Programme) and Chairman of Economics and Business Policy Area. His research and consulting areas include Indian economy, economic integration, least developed countries, WTO issues, and trade and geopolitics. He has published several research papers, policy papers, chapters in edited book, monographs, case studies and articles in national and international publications. 
  
Author Name ALAM, M. ABSAR 
About Author M. ABSAR ALAM (MA in economics) is Economist and Consultant with Asian Institute of Transport Development (AITD), a New Delhi-based think tank having special consultative status with the United Nations. Prior to this, he worked as Economist with RITES Ltd. As an economic and transport facilitation expert, he has also been engaged as a Consultant with Asian Development Bank (ADB) for updation of the Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation (BIMSTEC) Transport Infrastructure and Logistics Study (BTILS). He has also published articles and research papers on subjects related to macroeconomic environment and international trade. His areas of consulting and research include macroeconomic studies, infrastructure development, regional cooperation and trade facilitation. 

DIGITAL POWER SYSTEM PROTECTION by BHIDE, S. R.


DIGITAL POWER SYSTEM PROTECTION

DIGITAL POWER SYSTEM PROTECTION
 BHIDE, S. R.
Pages: 280
Binding: Paper Back
ISBN: 978-81-203-4979-7
Pages: 280
Binding: Paper Back

Price: R 325.00
NOW! Available in: R 260.00
About The Book
Description:
Digital power system protection, as a subject, offers the use of computers in power line relaying which is the act of automatically controlling the power system via instrumentation and control devices. This book is an attempt to make a gentle introduction to the nitty-gritty of digital relays. Written in a simple, clear and student-friendly style, this text covers basics of digital processing of analog signals for the purpose of relaying. All important basic algorithms that are used in various types of digital relays have been explained. FIR and IIR filters have been presented in such a manner that students will be able to develop intuitive understanding. The book also covers DFT and FFT and synchrophasor technology in details. MATLAB programs and Excel simulations have been given to reinforce the comprehension of the algorithms.
This book has been thoroughly class-room tested and based on course notes which is primarily intended for undergraduate and postgraduate students of electrical engineering.

Key Features
•   In-depth coverage of DSP fundamentals
•   Pedagogical tools like figures, flowcharts, block diagrams and tables have been extensively used
•   Review questions are given at the end of each chapter
•   Extensive references to literature on power system protection

Contents:
Preface

1.    Evolution of Power System Protection and the Emerge of Digital Relaying

2.    Digital Signal Processing Basics and Architecture of Numerical Relay

3.    Algorithms Based on Undistorted Single Frequency Sine Wave

4.    Algorithms Based on Solution of Differential Equation

5.    Algorithms Based on Least Squared Error (LSQ)

6.    Discrete Fourier Transform

7.    FFT and Goertzel Algorithm

8.    Windowing and Spectral Leakage

9.    Introduction to Digital Filtering

10.  Digital Filter Design

11.  Synchrophasors

12.  Removal of DC Offset

Appendix • References

Index    

Author Details
Author Name BHIDE, S. R. 
About Author S.R. BHIDE, Ph.D., is Associate Professor of Electrical Engineering at the Visvesvaraya National Institute of Technology, Nagpur, where he has been serving since 1984. He is a life member of ISTE. His special areas of interest include application techniques of Artificial Intelligence (AI) to power system protection schemes.
 
  

Elements of MECHANICAL ENGINEERING by MANGLIK, V. K.



Elements of  MECHANICAL ENGINEERING

Elements of MECHANICAL ENGINEERING
 MANGLIK, V. K.
Pages: 372
Binding: Paper Back
ISBN: 978-81-203-5025-0
Pages: 372
Binding: Paper Back
Price: R 350.00
NOW! Available in: R 280.00


 

About The Book
Description:
This book provides a comprehensive and wide-ranging introduction to the fundamental principles of mechanical engineering in a distinct and clear manner. The book is intended for a core introductory course in the area of foundations and applications of mechanical engineering, prescribed for the first-year students of all disciplines of engineering.
The book develops an intuitive understanding of the basic principles of machines and mechanisms in the areas of manufacturing processes, prime movers and thermal engineering. Numerous illustrative examples are provided to fortify these concepts throughout. The book provides the students a feel for applications of fundamental principles of mechanical engineering in the areas of steam boilers, internal combustion engines, refrigeration and air conditioning, and to devices such as turbines, pumps and robotics.
No book on basic mechanical engineering is complete without an introduction to materials science. The text covers the treatment of the common engineering materials, highlighting their properties and applications.
The text features several fully worked-out examples and numerical problems with answers for the relevant topics, large number of end-of-chapter review questions and multiple choice questions, which all enhance the value of the text to the students.
This book is prescribed in Visvesvaraya Technological University.

Contents:


Preface

1. INTRODUCTION

2. FUELS

3. STEAM FORMATION

4. STEAM BOILERS

5. STEAM TURBINES

6. GAS TURBINES

7. WATER TURBINES

8. INTERNAL COMBUSTION ENGINES

9. PUMPS

10. MACHINE TOOL OPERATIONS

11. ROBOTICS AND AUTOMATION

12. ENGINEERING MATERIALS

13. SOLDERING, BRAZING AND WELDING

14. REFRIGERATION AND AIR CONDITIONING

Index
Author Details
Author Name MANGLIK, V. K. 
About Author V.K. MANGLIK started his academic career as a lecturer in mechanical engineering in a government engineering college and subsequently served as Assistant Professor at the Birla Institute of Technology, Mesra, Ranchi. He then joined the Indian Space Research Organisation, Ahmedabad, where he worked for 30 years in research and development of national and international projects. After superannuation, he joined the academic profession again. Currently, he is working at Indus Institute of Technology and Engineering, Ahmedabad (recently upgraded to the status of INDUS University by the Government of Gujarat).

Prof. Manglik has about 20 years of academic experience of teaching graduate and postgraduate students, guiding postgraduate students for dissertations, conducting seminars and conferences at national level, and developing laboratories. He has worked in various capacities and have about 10 years of academic experience as professor. He has published/presented 33 research papers in national and international journals/conferences. He is a member of Automobile Society (India). 

IMMUNOLOGY by BEGUM, FATHIMUNISA


IMMUNOLOGY

IMMUNOLOGY
 BEGUM, FATHIMUNISA
Pages: 604
Binding: Paper Back
ISBN: 978-81-203-4983-4
Pages: 604
Binding: Paper Back
Price: R 650.00
NOW! Available in: R 520.00

About The Book
Description:
A weak immune system is susceptible to various diseases and infections caused by foreign bodies like bacteria, fungus and viruses. From a trivial cold to a serious cancer—one is prone to all if the immune system is not strong enough to fight against these foreign bodies. This text gives a comprehensive account on human immune system, its basics, types, structure and functions of antibodies, and the advanced topics of Immunology like immunodeficiencies and immunotherapy.
The book explains physiological functioning of the immune system in states of both health and diseases; malfunctions of the immune system in immunological disorders (autoimmune diseases, hypersensitivities, immune deficiency, transplant rejection); the physical, chemical and physiological characteristics of the components of the immune system in vitro, in situ, and in vivo, in detail.  
The text embodies a new insight into immunological concepts in simple, straightforward and comprehensive language with lucid and clear illustrations. It covers up-to-date information on immunoprophylactic, immunodiagnostic and immunotherapeutic methods.
The neatly drawn figures complement the theories well, enabling the students to grasp the concepts readily. The Review Questions at the end of the chapters help the students to think critically and answer. The book also incorporates competitive examination questions.
The book is intended for the undergraduate and postgraduate students of Biotechnology, Zoology, Microbiology, Biochemistry and Immunology. Besides, the book will be equally beneficial for the students appearing for competitive examinations like UGCNET, CSIR, SLET and civil services.

Contents:
Preface

Part I              BASIC IMMUNOLOGY

Unit I               Introduction

Chapter 1       Introduction: Immunity

Unit II              Organs, Cells and Molecules of Immune System

Chapter 2       Lymphoid Organs

Chapter 3       Lymphoid Cells

Chapter 4       Antigen

Chapter 5       Structure of Antibody

Chapter 6       Functions of Antibodies

Chapter 7       Immunoglobulin Gene and Its Expression

Chapter 8       Major Histocompatibility Complex

Chapter 9       Complement

Chapter 10     Cytokines

Unit III             Differentiation of T and B Cells

Chapter 11     T Cell Maturation, Differentiation and Activation

Chapter 12     B Cell Differentiation, Maturation and Activation

Unit IV            Normal and Abnormal Immune Response

Chapter 13     Antigen Recognition, Processing and Presentation

Chapter 14     Cell-mediated Immune Response

Chapter 15     Humoral Immune Response

Chapter 16     Regulation of Antibody Synthesis

Chapter 17     Hypersensitivity

Chapter 18     Immunological Tolerance

Chapter 19     Autoimmunity

Chapter 20     Organ Transplantation

Chapter 21     Immunodeficiency

Unit V              Immunity to Infection and Cancer

Chapter 22     Immunity to Viral Infections

Chapter 23     Immunity to Bacterial Infections

Chapter 24     Immunity to Fungal Infection

Chapter 25     Immunity to Protozoan Parasites

Chapter 26     Immunity to Helminth Parasites

Chapter 27     Immunity to Cancer

Part II            APPLIED IMMUNOLOGY

Unit VI            Immuno Prophylaxis Immunotechniques and Immunotherapy

Chapter 28     Vaccines and Vaccination

Chapter 29     Immunotechnology

Chapter 30     Monoclonal Antibodies

Chapter 31     Immunotherapy

Index

Author Details
Author Name BEGUM, FATHIMUNISA 
About Author Fathimunisa Begum, formerly Reader, Department of Zoology, Holy Cross College, Tiruchirapalli, Tamil Nadu. Having over four decades of teaching experience, Dr. Fathimunisa Begum has also been guiding many research scholars in the fields of Biotechnology, Zoology and Bioinformatics. She has published many papers in national and international journals.

SAP MM INVENTORY MANAGEMENT : Technical Reference and Learning Guide by AGRAWAL, P. K.


SAP MM INVENTORY MANAGEMENT : Technical Reference and Learning Guide

SAP MM INVENTORY MANAGEMENT : Technical Reference and Learning Guide
 AGRAWAL, P. K.
Pages: 928
Binding: Paper Back
ISBN: 978-81-203-4976-6
Pages: 928
Binding: Paper Back

Price: R 795.00
NOW! Available in: R 636.00


About The Book
Description:
SAP is a powerful software that meets the requirement of business all over the world. This well-organised book comprising 34 chapters is useful for both beginners and professionals. Being a learning guide and a user manual, the book will be immensely valuable for all those who are training to be SAP consultant. If you are a material/production manager, a QM professional or a business executive, you will find that the book brings a lot of convenience in your work and minimises inventory losses.


A New Approach to SAP Implementation
Structured dialog :The dialog between the consultant and the users should be based on the structure of this book. The consultant would demonstrate a business transaction, e.g. goods receipt, in its simplest form. He would then explain the data items on the screens, their meaning and significance. He would enquire whether the data item is relevant for the client company. The data items that are not relevant can be hidden in the implementation, and related configuration marked as not required. When the consultant would come to a section explaining IMG node, his questions to the user would be designed to collect the information required to configure that node.

Prototyping :As the structured dialog continues, the consultant would go on doing the configuration. By the end of the dialog, the consultant would have built a company-specific prototype.

Training and trials :The prototype would be a rough-cut implementation of SAP for the company. It would be used for training the users. After training, the users would try out the system. They would perform routine transactions several times using real-life data of their company. They would try different scenarios and record their observations.

Refinement :After prototype trials, the consultant and the users would sit together to discuss what the users required to do, but could not do with the prototype. The consultant would use this input to refine the prototype and to build new functionality, if needed.

Configuration manual :The documentation of SAP implementation includes a configuration manual. This configuration manual should be structured on the lines of this book as explained in Chapter 34. Such a configuration manual will be easy to understand as it groups logically related elements together.

User manual :This book will serve as a generic user manual. Company-specific user manual can also be structured on the lines of this book including only company-specific guidelines for the users.

Other SAP MM Book by the Author

SAP MM Purchasing: Technical Reference and Learning Guide

Contents:
SAP Menu

SAP Customizing Implementation Guide

Reasons for ‘why not covered’

Preface


1. Enterprise Structure

2. Material

3. Goods and Accounts Movement

4. Stock

5. Goods Receipt

6. Goods Issue

7. Goods Return

8. Stock Transfer

9. Transfer Posting

10. Customer Returns

11. Subcontracting

12. Consignment Stock of Vendor

13. Consignment Stock with Customer

14. Project Stock

15. Sales Order Stock

16. Pipeline Material

17. Returnable Transport Packaging of Vendor

18. Returnable Transport Packaging with Customer

19. Goods Movement Reversal

20. Screen Layout

21. Movement Type and Other Configurations

22. Material Document

23. Accounting Documents

24. Output Determination

25. Material Valuation

26. Account Determination

27. Stock Determination

28. Reservation

29. Physical Inventory

30. Financial Accounting

31. Controlling

32. Periodic Processing

33. Archiving

34. Utilities

Index

World Government

World Language

Good Governance

City without Traffic Lights


Author Details
Author Name AGRAWAL, P. K. 
About Author P.K. AGRAWAL has over three decades of experience in several areas of Industrial Engineering and Information Technology. He received his Bachelor’s degree from IIT Kharagpur, and his Postgraduate Diploma from NITIE, Mumbai. He is an out-of-the-box thinker. He has also written a series books on SAP HR module

Friday, 8 August 2014

INTELLECTUAL PROPERTY RIGHTS-PANDEY, NEERAJ, DHARNI, KHUSHDEEP


INTELLECTUAL PROPERTY RIGHTS

INTELLECTUAL PROPERTY RIGHTS
PANDEY, NEERAJ, DHARNI, KHUSHDEEP
Pages: 192
Binding: Paper Back
ISBN: 978-81-203-4989-6
Pages: 192
Binding: Paper Back
Price: R 195.00


About The Book

Description:
Creations of mind can vary in its form—from a brilliant thought to a gizmo gadget to a popular fiction—all come under the legal term called Intellectual Property. In the world of upheaval technology, where information on anything and everything is freely available and accessible, guarding these intellectual properties legally becomes a prerequisite.
This book comprehensively discusses how to manage and secure the intellectual property and the legal norms associated with it. The book begins with introducing the concepts related to Intellectual Property and the WTO Agreement. The following chapters explain various types of Intellectual Property Rights such as Patents, Copyrights, Trade Marks, Industrial Designs, Integrated Circuits, and Geographical Indications. These chapters also provide in-depth and detailed insight on regulations and procedures for protection of Intellectual Property Rights.
The book further explicates the creation of Intellectual Property and spells out the conceptual framework for creativity and innovation. Management of Intellectual Property is as important as its creation, and therefore the concluding chapters describe the activities for management and commercialization of Intellectual Property Rights, and the emerging issues surrounding them. Two separate cases have been added at the end of the book, to provide an analytical insight of the subject to the students.
The book is meant for the undergraduate and postgraduate students of management and technology. Besides, the book can be useful for theundergraduate students of law as a ready reference.


Contents:
Preface

1.    Introduction to Intellectual Property and World Trade Organization

2.    Fundamentals of Patent

3.    Transfer and Infringement of Patent Rights

4.    Copyright

5.    Trade Marks

6.    Industrial Designs and IC Layout Design

7.    Geographical Indications

8.    Creating Intellectual Property

9.    Intellectual Property Management

10.  Emerging Issues in IPR

Case Study 1 Research and Development in India

Case Study 2 Apple versus Samsung Patent Dispute

Index

Wednesday, 6 August 2014

MATRIX METHODS OF STRUCTURAL ANALYSIS - GODBOLE, P.N. , SONPAROTE, R.S., DHOTE, S.U.


MATRIX METHODS OF STRUCTURAL ANALYSIS

MATRIX METHODS OF STRUCTURAL ANALYSIS
 GODBOLE, P.N. , SONPAROTE, R.S., DHOTE, S.U.
Pages: 320
Binding: Paper Back
ISBN: 978-81-203-4984-1
Pages: 320
Binding: Paper Back

Price: R 375.00

CD-ROM
 


About The Book
Description:
The book describes in great detail the Matrix Methods of Structural Analysis used extensively for the analysis of skeletal or framed structures. The book gives complete coverage to the subject starting from the basics. It is organized in four parts:
•   Part 1 contains basic knowledge required to understand the subject i.e. Matrix operations, Methods for solving equations and concepts of flexibility matrix and stiffness matrix methods.
•   Part 2 deals with the applications of stiffness and flexibility matrix methods using system approach. By taking simple examples, the steps involved in both the methods are discussed and it is concluded why stiffness matrix method is more suitable for analysis of skeletal structures.
•   Part 3 covers the Stiffness matrix (displacement) method with member approach (direct Stiffness method) which is extensively used in the analysis of framed structures. It gives the details of the method, the steps involved in the method and its application to plane truss, space truss, beams, plane and space frames and grids.
•   Part 4 includes a unified computer program written in FORTRAN/C for the analysis of framed structure. The development of computer program, explanation of various subroutines, input output formats with examples is given in this section. An accompanying CD with the book contains source code, explanation of INPUT/OUTPUT and test examples.
Though, the concepts have been presented in quite general form so that the book serves as a learning aid for students with different educational backgrounds as well as the practicing engineers, the primary objective is to present the subject matter in a simple manner so that the book can serve as a basic learning tool for undergraduate and postgraduate students of civil engineering.

Contents:
Preface



1.    Introduction

Part 1 Basics

2.    Matrix Algebra

3.    Solution of Equations

4.    Stiffness and Flexibility



Part 2 Structure (System) Approach

5.    Flexibility Matrix Method

6.    Stiffness Matrix Method



Part 3 Stiffness Matrix Method: Member Approach

7.    Basic Steps of Stiffness Method

8.    Beams

9.    Plane Truss

10.  Plane Frames

11.  Grids

12.  Space Trusses and Space Frames

13.  Additional Topics



Part 4 Educational Program

14.  Computer Program and Illustrative Examples

Appendices

A:   Methods to Find Deflections

B:    Slopes and Deflections in Beams

C:    Fixed End Forces in Beams

D:   Properties of Plane Areas

Index



Monday, 4 August 2014

INDUSTRIAL MARKETING - PHADTARE, MILIND T.


INDUSTRIAL MARKETING


INDUSTRIAL MARKETING
 PHADTARE, MILIND T.

Pages: 304

Binding: Paper Back

Edition: SECOND EDITION

ISBN: 978-81-203-5005-2
Pages: 304
Binding: Paper Back


Price: R 295.00
 

 

About The Book
Description:
The book would serve as a standard textbook on the subject of Industrial Marketing, and thus, will be useful for students of management. This book is aimed at providing better conceptual understanding of the industrial marketing, as well as, enhancing the skills required in its practice.
The book begins with the review of fundamentals of marketing, concepts in industrial marketing, industrial marketing environment, gathering market intelligence, organisational buying behaviour, and segmentation and positioning in industrial marketing.
Then, it goes on to give an insightful analysis of product mix,  price mix, marketing channels, marketing control, and project marketing. The text concludes with a discussion on commercial terms, clauses and documents involved in the practice of industrial marketing. The text provides eleven case studies which lend a practical flavour to it, and illustrate the concepts discussed.

Key Features
•  Shows the importance and selection criteria of marketing channels.
•  Explains commercial clauses and contents of documents.
•  Explains difference between product marketing and project marketing.
•  Provides questions at the end of every chapter.

Interspersed with real-life examples, this book should also prove very handy to the practicing manager.

New to this edition
•  Four new chapters, namely, Review of Marketing Fundamentals, Industrial Marketing Environment, Negotiating Sales Deals and Key Account Management have been added.
•  Keeping in mind the importance of case studies for both the students, as well as, practitioners, four new cases have also been added in this edition.
•  Besides, material is added in most of the chapters to discuss some topics in more detail, or some sub-topic which were missing in the earlier edition.
•  Problem questions added at the end of the chapters will help the students to understand the practical applications of marketing concepts in real business world.
•  The concepts are supported by real-life examples, diagrams and tables to reinforce the understanding of the subject-matter.

Contents:
Preface



1.    Review of Marketing Fundamentals

2.    Concept of Industrial Marketing                                          

3.    Industrial Marketing Environment                                      

4.    Gathering Marketing Intelligence                                        

5.    Organisational Buying Behaviour                                         

6.    Industrial Market Segmentation, Target Marketing and Positioning            

7.    Managing Product Mix             

8.    Managing Price Mix                  

9.    Managing Marketing Channels              

10.  Managing Promotional Mix     

11.  Negotiating Sales Deals            

12.  Key Account Management      

13.  Marketing Control                    

14.  Marketing Mix for Project Marketing                                 

15.  Commonly Used Commercial Clauses                                 

16.  Commonly Used Commercial Documents                                         



Cases




1.    Resistance Welders India Limited             

2.     Compressed Systems India Limited—Adopting Project Marketing       

3.     EU Tyres       

4.     Electric Motors India Limited    

5.     Chapman Variators Private Limited   

6.     Brown Solar Pumps Limited       

7.     Inter Air Limited          

8.    Automated Solutions Private Limited: Doing Business with Government Organisation     

9.     Electric Motocomp Private Limited

10.  Protective Coatings India Limited

11.  Fast Operating Epoxies-Market Potential Analysis                 



Index
Author Details
Author Name PHADTARE, MILIND T. 
About Author Milind T. Phadtare, PhD (Marketing Management) is Senior Professor and Dean of the School of General Management at National Institute of Construction Management and Research (NICMAR), Pune. Prior to re-joining NICMAR in 2011, he was the ONGC Chair Professor of Strategic Management and Area Chair of Marketing at Administrative Staff College of India, Hyderabad. He has received the ‘Excellence for Teaching’ award twice from NICMAR; once in 2005 and second time in 2012. He has also published two books and 15 papers in peer reviewed national and international journals. Having fifteen years of industrial experience, Dr. Phadtare is also involved in consulting assignments for many industrial houses.

He has conducted more than fifty management development programmes, and also taken sessions in various programmes meant for senior management personnel.
 
  

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