Friday, 12 July 2019


QUANTITATIVE APTITUDE FOR CAT, Second Edition
By Abhijit Guha
 cat mathematics


This fully-solved book has been developed exactly to suit the need of the CAT aspirants.

The objective of this textbook is to test the skill of the candidate in applying the concept and logic in solving problems in Quantitative ability section. The USP of the book is that each chapter opens with a self-diagnostic test with analysis so that each aspirant can self-assess one's level and it also guides him the tactics for preparation for that chapter.

Main text has been designed with CTP technique (Concept Through Problem) where each concept/theorem/rule has been explained with the help of an illustrated problem following it. CTP enables the reader to master over the concept and to learn as how to apply this in solving a problem in CAT.

KEY FEATURES
• Each Chapter has Quick concept followed by main text.
• It includes Practice sets of problems (with answers and solutions) under three headings:
o CAT–START
o CAT–TITA (Non-MCQ)
o CAT–SPEED
• It incorportaes 800 + solved examples and 1500 + practice problems
• The Learning Centre section on our website www.phindia.com contains:
o Previous years' CAT papers with answers
o Mock CAT papers

Contents
Preface
Preface to the First Edition
Acknowledgements
0. VEDIC MATHEMATICS
1. PERCENTAGE
2. PROFIT, LOSS AND DISCOUNT
3. RATIO AND PROPORTION
4. AVERAGE AND WEIGHTED AVERAGE
5. MIXTURE AND ALLIGATION
6. TIME, WORK, PIPES AND CISTERN
7. SIMPLE INTEREST AND COMPOUND INTEREST
8. TIME, SPEED AND DISTANCE
9. EXPRESSIONS AND EQUATIONS
10. MODULUS AND INEQUALITIES
11. FUNCTIONS, GRAPHS AND MAXIMA-MINIMA
12. PROGRESSION, SEQUENCE AND SERIES
13. LOGARITHM
14. NUMBER SYSTEM
15. PERMUTATION AND COMBINATION
16. PROBABILITY
17. SET THEORY
18. GEOMETRY AND MENSURATION
19. CO–ORDINATE GEOMETRY

About the Author
ABHIJIT GUHA, is an educational consultant for the students aspiring for various competitive examinations for MBA and for government jobs. He conducts many interactive classes for the CAT/MBA aspirants. He has wide experience of teaching quantitative aptitude to the CAT aspirants. He has devised the line diagram technique and rapid information list for the students that help them in memorizing and understanding the concept. He conducts many interactive classes for the CAT/MBA aspirants. Mr. Guha has also authored/co-authored several books on quantitative aptitude for competitive examinations, quantitative aptitude for MBA examinations, for Civil services exam, and study manual for banking.

Buy the book from our website, Click http://social.phindia.com/3rVHAcZP 


Second Edition
By S. Kevin

 security analysis portfolio management


The second edition of the book on Security Analysis and Portfolio Management covers all the areas relevant to the theme of investment in securities. It begins with an introduction to the investment process and the risk involved in it and then explains the different methods of security analysis such as Fundamental Analysis (including economy, industry and company analysis), Technical Analysis and Random Walk Theory (including Efficient Market Hypothesis). The valuation of securities such as shares and bonds is illustrated with examples. The securities market environment and the trading system in India are also discussed in sufficient detail.

The different phases of Portfolio Management such as portfolio analysis, portfolio selection, portfolio revision and portfolio evaluation are explained in separate chapters. Pricing theories such as Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT), and Option Pricing Theory are explained with suitable examples. The book also provides an introduction to Derivative Instruments in four chapters. Each chapter is supported with examples, review questions and practice exercises to facilitate learning of the concepts and theories.

The book is intended to serve as a basic textbook for the students of finance, commerce, and management. It will be useful to the students pursuing professional courses such as chartered accountancy (CA), cost and management accountancy (CMA), and chartered financial analysis (CFA). The professionals in the field of investment will find this book of immense value in enhancing their knowledge.

New to the SECOND Edition
• Two new chapters on Arbitrage Pricing Theory (APT) and Option Pricing are introduced.
 Two new sections on MCX-SX (the new stock exchange in India) and Value at Risk (VaR) Analysis are also added.
 A Glossary of important terms has also been appended for the benefit of readers.

Contents
Preface
1.    Introduction
2.    Investment
3.    Securities Market
4.    Stock Exchanges
5.    Trading System in Stock Exchanges
6.    Risk
7.    Fundamental Analysis: Economy Analysis
8.    Industry and Company Analysis
9.    Share Valuation
10.  Bond Valuation
11.  Technical Analysis
12.  Efficient Market Theory
13.  Portfolio Analysis
14.  Portfolio Selection
15.  Capital Asset Pricing Model (CAPM)
16.  Arbitrage Pricing Theory (APT)
17.  Portfolio Revision
18.  Portfolio Evaluation
19.  Financial Derivatives
20.  Futures
21.  Options
22.  Option Pricing
Appendix
Glossary
Bibliography
Index


About the Author
S. KEVIN (Ph.D.) is Director and Dean of Management Studies, Bishop Jerome Institute, Kollam (Kerala). Earlier, he served as Professor of Commerce and Pro Vice Chancellor at the University of Kerala and also as the Director of TKM Institute of Management, Kollam. He has over 35 years of experience in teaching Commerce and Management courses at the postgraduate level.

His areas of specialization are financial management, security analysis and portfolio management, international finance, and derivatives. He has published several research articles in scholarly research journals such as Finance India, Economic and Political Weekly of India, Productivity, Yojana, Decision, International Journal of Management and Systems, etc. He has authored books— Security Analysis and Portfolio Management, 2nd ed., Portfolio Management, 2nd ed., Fundamentals of Financial Management, and Commodity and Financial Derivatives,2nd ed. all published by PHI Learning.

Buy the book from our website. Click http://social.phindia.com/b0AdlBMq

Wednesday, 10 July 2019

New Book Announcement

DATA ANALYSIS: USING STATISTICS AND PROBABILITY WITH R LANGUAGE

Data Analysis Using Statistics and Probability with R Language is a complete introduction to data analysis. It provides a sound understanding of the foundations of the data analysis, in addition to covering many important advanced topics. Moreover, all the techniques have been implemented using R language as well as Excel.

This book is intended for the undergraduate and postgraduate students of Management and Engineering disciplines. It is also useful for research scholars

KEY FEATURES
1. Covers data analysis topics such as:
• Descriptive statistics like mean, median, mode, standard deviation, skewness, kurtosis, correlation and regression
• Probability and probability distribution
• Inferential statistics like estimation of parameters, hypothesis testing, ANOVA test, chi-square and t-test
• Statistical quality control, time series analysis, statistical decision theory
• Explorative data analysis like clustering and classification
• Advanced techniques like conjoint analysis, panel data analysis, and logistic regression analysis

2. Comprises 12 chapters which include examples, solved problems, review questions and unsolved problems.

3. Requires no programming background and can be used to understand theoretical concepts also by skipping programming.

4. R and Excel implementations, and additional advanced topics are available at data analysis

5. Whenever in any branch, data analysis technique is required, this book is the best.

TARGET AUDIENCE
• Students of MBA, ME/M.Tech, and BE/B.Tech.
• M.Sc. (Computer Science), MCA, BCA, and research scholars

Contents
Preface
Acknowledgements
1. Data Analysis—Introduction
2. Basic R Language and MS Excel
3. Descriptive Statistics and Data Visualisation
4. Correlation and Regression Analysis
5. Probability and Probability Distribution
6. Sampling, Sampling Distribution, and Estimation of Parameters
7. Hypothesis Testing and Small Sampling Concepts
8. Analysis of Variance (ANOVA)
9. Chi-Square Test and Different Non-parametric Tests
10. Statistical Quality Control and Acceptance Sampling
11. Time Series Analysis
12. Statistical Decision Analysis
Bibliography
Index
Website Contents
• Excel Implementation and R Programs
• Additional Topics

About the Authors
PARTHA SARATHI BISHNU, PhD, is Assistant Professor, Department of Computer Science and Engineering, Birla Institute of Technology, Ranchi. He has twelve years of teaching and six years of research experience. Dr. Bishnu has published more than 30 research articles. His research area includes Data Analysis, Data Mining, and Data Structure.

VANDANA BHATTACHERJEE, PhD, is Professor, Department of Computer Science and Engineering, Birla Institute of Technology, Ranchi. She has over 60 National and International publications in Journal and Conference Proceedings and published more than 100 research articles. She is a member of IEEE Computer Society and Life Member of Computer Society of India. Her research area includes Software Engineering and Data Mining.

Click here http://social.phindia.com/SoxL6I2f to purchase the book.
Let's Know How Audiences Take Shape In This Digital Age

With The Book
THE MARKETPLACE OF ATTENTION: HOW AUDIENCES TAKE SHAPE IN A DIGITAL AGE


“An engaging, coolheaded look at the changing media landscape There have been many breathless accounts of how new media might be changing the world, predicting we are on the verge of either utopia or disaster. Webster pulls together hard evidence and frontier research to tell us what actually is happening, cutting through the hyperbole and offering a balanced account of where we have been and where we are going.” —Matthew Gentzkow, Richard O. Ryal Professor of Economics, University of Chicago Booth School of Business
Digital media offers an always-accessible, apparently inexhaustible supply of entertainment and information with feature films, television shows, homemade videos, tweets, blogs, and breaking news. Though choices seem endless, public attention is limited.
This book explains how audiences take shape in the digital age and how digital media finds the audiences they need in an era of infinite choice? The author does this by describing the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework and calls it the marketplace of attention.
The book will be useful for students of management, media studies and professionals alike.
“Scholarly discussion of audiences are a fragmented as the readers and viewers they analyze. Theories of selective exposure, bubbles, preference formation, rational ignorance, uses and gratification, scheduling patterns, and counter-programming all vie for attention. This book skillfully draws these theories and evidence together to answer a simple but vexing questions: how much do we know about how audiences are generated, and what does that imply about the marketplace of ideas?” 
—James T. Hamilton, Hearst Professor of Communication, Stanford University

Contents
Preface, 1. The Marketplace of Attention—Digital Media. Attention. The Marketplace. Audiences. In the Balance. 2. Media Users—Ways of Seeing. Media Choice. The User’s Dilemma. The Role of Social Networks. Going Viral. The Structures of Everyday Life. The Puzzle of Preferences. 3. The Media—The Attention Economy. Making Media. Making Audiences. Desperately Seeking Attention. 4. Media Measures—The Rise of Media Measures. Making Measures. Bias in Measurement. Seeking the World through “Big Data’. 5. Audience Formations—Audience Fragmentation. Preference-Driven Loyalties. Structure-Driven Loyalties. Local News and Information. Massively Overlapping Culture. 6. Constructing the Marketplace of Attention—Structuration. The Dimensions of Structure. A Map of Media Structures. The Interaction of Structure and Agency. Structuring Preferences. The Swing Vote. 7. Public Attention in the Marketplace of Ideas—The Marketplace of Ideas. Stories of Hope and Despair. Questioning Our Assumptions. The Shape of Things to Come. Notes. Bibliography. Index

About the Author
JAMES G. WEBSTER, Professor, School of Communication, Northwestern University, Illinois, USA
Purchase the book from our website, Click http://social.phindia.com/hMXsW1eS